KOMPA! MAGAZINE

[Neg Thiotte]

Disclaimer - This is not a “koté intèl” post because that would mean I’m breaking board rules. I would also ask any and all contributors to this thread to resist the urge to invoke the “koté intèl’ expression as well… as tempting as it may seem to do the exact opposite.

In all sincerity, a “koté intèl” question that’s been sitting on my cerebellum for a good while now is largely responsible for the inspiration of this thread. The sudden disappearance of Kreyol La’s “ban dèyè” from our midst, as puzzling as that is, has conspired to make me question the conventional wisdoms of marketing. It’s my perception that amongst the so-called more popular bands, Kreyol La has recently been the least visible in terms of “juicy news”, interviews, and “soldier deployment“ (after-the-party photos & reporting notwithstanding). Yet, they’ve managed to retain their relevance in the scheme of HMI scheduling. They continue to headline sold out events and seemingly have a loyal following in all markets. A case that the band has actually increased momentum, although perceptional, can be made as well.

We’ve held many debates on this forum about marketing strategies and, although we’ve disagreed on product and message delivery, we’ve collectively reached conclusions that embrace exposure: the more, the better. How then can we explain this phenomenon with Kreyol La; whereas an apparent “sabbatical” of the band’s supporters from the internet corridors has seemingly not hurt them at all? How can we ascertain the sustained success that the band has enjoyed despite the lack of recent “voye monte”, “buzz”, and “pwopagan”?

Were we wrong (myself included) in our assertions that an internet-based marketing strategy is vital to a band‘s success? Did we assign too much weight to that segment of a marketing plan? The verdict is still out on the long term negative effects of such an approach but I will daringly propose that, short-term, the results are indisputable for Kreyol La.

P.S- I’m always on the lookout for successful marketing approaches that defy the status quo and defeat the randomness test. My reasons for seeking some sort of understanding to what’s happening here are thus all selfish in nature.
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Kabrit fin manje jaden'w, lè sa ou rele bare volè

---Ti Mitou---

[PhizUniq]

That's a nice post!

Well I'm thinking of 2 very simple factors:

1. the business is not limited to just the internet.

2. a band's success and popularity don't just depend on the internet.

The internet is a tool and medium that can be used for promotion, marketing, and visibility purposes. But that alone can't make you succeed.

Lately, Kreyol La has been a perfect example of that.
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Yo di djaz sa frekan... Se pa fòt nou. Nou just RESAN!

[Neg Thiotte]

Phiz,
I'm thinking there must be "behind-the-scenes" marketing schemes that we're not aware of. Mwen konen djazz la gen bon baz, but how do they get the word out?

The pr/marketing team must be doing a superb job of keeping its base informed of the band's upcoming performances.
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Kabrit fin manje jaden'w, lè sa ou rele bare volè

---Ti Mitou---

[AKI_VARAONSITE]

Neg...great post !!!

In my opinion internet is important to a certain extent...a band must have online marketing...specially if the band is base in haiti. Keep in mind at least 90% of cd sale is done in the diaspora...( don't quote my %) thus the internet is the best medium to reach them. But it has to be smartly planned. paske li ka kraze djazz ou tou...

rule one..musician do go on msg board to discuss band matters....dont go on msg board to reply to a post etc...you will always have that. always keep it cool. if you want to response...maybe get some of your band groupies to play war for you but dont get involve...musician should only talk about MUSIC..


I truly think kreyol la success is simple..." THEY STAY TOGETHER" ...the same team since the beginning..same spirit...you can sense that each and every single members have the same goal.

that is what make a marriage works...you may disagree with wife ..vice versa..but the big picture is simply.." LETS MAKE THINGS WORK " ...

Kudossss to them.
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INTRODUCING YOUR BUSINESS TO THE WORLD..!!

[LouisJeanBeauge]

They will be back in full fledge in the next few weeks. K-Naval is right around the corner.
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"Mesye bliye chèz la, al nan sena a, oubyen al fè sinema" Beethova Obas.

[Haitianone]

I remember the day when many sick maniac Krezi fans were saying Kreyol La's album sucked and it was crap. Of course, the truth was Krezi's album was weaker then hell and could not compete with a classic. Kreyol La has done some transformations here and there but they got some serious composers and talent in that bad and that last album and the songs in it man they still hot today.

You do not need pwopagand if you got product epi fini!!!!
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Statehood or Bust

[jeancelestin]

kreyol la is doing extremely well! They are playing their best kompas with great maturity.
Kreyol la is just moving forward!
Do not worry! They are playing a solid kompas
Frankly, when krezi first came out, i thought they were going to eclipse kreyyol la. But, misteps have prevented krezi from being one of the best bands in the hmi. In the meantime, kreyol la keeps improving and becoming every day one of the best bands in the Him. Rirght now, kreyol la is playing a "kompas lot nivo".
Bon bagay kreyol la!
I still like krezi, but they need to put some orders in the house! In the meantime, i am really enjoying kreyol la
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AUX PAS, AVEC LE KOMPAS!

Last edited by jeancelestin on Wed Oct 14, 2009 8:06 am; edited 1 time in total

[Neg Thiotte]

jeancelestin wrote:

kreyol la is doing extremely well! They are playing their best kompas with great maturity. Kreyol la is doing fine! Do not worry! They are playing a solid kompas kenbe la kreyol la

celestin,
se san dout ke yap jwe bon konpa, but we both know there's more to success than playing good music. Essentially, we tend to believe that talent derives from success rather than its opposite. But that's not necessarily the case in a technical field like music playing.
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Kabrit fin manje jaden'w, lè sa ou rele bare volè

---Ti Mitou---

[mymy]

HAHaHA me love this post

NegThiotte mpa panse "KREYOL LA's ban dèyè" disappeared maybe yo plus okupe qu'avant ...
Nahhh ! Ok , let me try to answer ur question .. MY point of view , ok ...

First of all, mpa wè presence "KREYOL LA's ban dèyè" sou board lan menm jan avèk ou comme yon outil propagann, yon outil marketing, so menm si yo pa la sa pap afecte kreyol la nan niveau marketing...the word "propaganda" is not really accurate when it comes to qualify most of the "KREYOL LA's ban dèyè" posts ! Sincèrement ! mwen konn wè post propagann sou board sa deja and mpa sonje aucun post yon APACH te ekri just pou di " jazz mwen pral soti yon bagay la ,se pa pale" .. OK ok peut-être qu'il y en avait but a few ! mpa menm ka sonje yo !
La plupart de reponse "kreyol la's ban dèyè" yo te inskri nan yon optik Defannn KREYOL LA! Mpanse ou ka imajine ou a kel point se frustrant leu ou chita ap gad moun kap pale bagay yo pa konnen ... Mpa vle rantre nan aucun polemik la, ki surtou pa gen lieu d'être ankor, but a yon epok , te gen yon pil Locos sou board la ki te just pran plezi nan desann KREYOL LA , di bagay yo pa konnen ... genyen ki te vreman pat konnen but genyen ki konn di dè bagay ki pa vre on purpose , méchamment ! Se sa ki te explike apparition yon pil APACh sou board lan a yon moman, just pou yo ka fè tande voix pa yo tou, version pa yo tou ... I as an example te ekri KM poum dil ke mwen vle vinn sou board lan cuz mwen te bouke wè moun ap fè KREYOL LA pase pour le méchant loup et Krezi pase pour le gentil agneau!

Et pour vraiment répondre à ta question , of course there's more to KREYOL LA's success than marketing on the internet. Come on, internet pa ka fè yon band ! It helps of course... but Si se pou photo Sassoune tap vinn mete sou internet la après chak bal KREYOL LA , yo pa tap kote yo ye an ! The key word is WORK ! travay musicien bien sur, men travay management tou ! They are a team, they set high goals , and they working hard to reach them .. avec sa , anyen pap kenbe yo !
Le seul probleme se ke se pa kounyaa KREYOL LA ap travay du, se pa kounyaa KREYOL LA ap fè efo , se pa kounyaa KREYOL LA pral fè bal nan tout kwen Haiti, se pa kounyaa KREYOL LA ap fè bel bal a letranje.. Msonje 1e fois yo vinn jwe en France, media antillais ak haitien isi an bouke fè louange pou performance yo but pou anpil moun sa te pase inapersu ! Cuz lespri yo te plus okupe nan plenyen "ti victime nan" e blame kreyol la pou ti krik ti krak ... Comme jodian Krezurr sot fè un an vakans et ke ouf! se pat fot KREYOL La , menm moun sa yo al nan bal KREYOL LA san aucun préjugé et , miracle ! yap vinn di jan KREYOL LA ap fè efo , jan KREYOL LA ap jwe byen !
This band has been working since day one for every praise they're getting right now and they keep on improving each and every day !
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♫♪ Vent renessans lan souffle Rele tout moun vinn ede nou,Tout sa nou jwenn rasanble, Bout pa bout na kole li ♫♪

[XXplosive]

mymy wrote:

HAHaHA me love this post NegThiotte mpa panse "KREYOL LA's ban dèyè" disappeared maybe yo plus okupe qu'avant ... Nahhh ! Ok , let me try to answer ur question .. MY point of view , ok ... First of all, mpa wè presence "KREYOL LA's ban dèyè" sou board lan menm jan avèk ou comme yon outil propagann, yon outil marketing, so menm si yo pa la sa pap afecte kreyol la nan niveau marketing...the word "propaganda" is not really accurate when it comes to qualify most of the "KREYOL LA's ban dèyè" posts ! Sincèrement ! mwen konn wè post propagann sou board sa deja and mpa sonje aucun post yon APACH te ekri just pou di " jazz mwen pral soti yon bagay la ,se pa pale" .. OK ok peut-être qu'il y en avait but a few ! mpa menm ka sonje yo ! La plupart de reponse "kreyol la's ban dèyè" yo te inskri nan yon optik Defannn KREYOL LA! Mpanse ou ka imajine ou a kel point se frustrant leu ou chita ap gad moun kap pale bagay yo pa konnen ... Mpa vle rantre nan aucun polemik la, ki surtou pa gen lieu d'être ankor, but a yon epok , te gen yon pil Locos sou board la ki te just pran plezi nan desann KREYOL LA , di bagay yo pa konnen ... genyen ki te vreman pat konnen but genyen ki konn di dè bagay ki pa vre on purpose , méchamment ! Se sa ki te explike apparition yon pil APACh sou board lan a yon moman, just pou yo ka fè tande voix pa yo tou, version pa yo tou ... I as an example te ekri KM poum dil ke mwen vle vinn sou board lan cuz mwen te bouke wè moun ap fè KREYOL LA pase pour le méchant loup et Krezi pase pour le gentil agneau! Et pour vraiment répondre à ta question , of course there's more to KREYOL LA's success than marketing on the internet. Come on, internet pa ka fè yon band ! It helps of course... but Si se pou photo Sassoune tap vinn mete sou internet la après chak bal KREYOL LA , yo pa tap kote yo ye an ! The key word is WORK ! travay musicien bien sur, men travay management tou ! They are a team, they set high goals , and they working hard to reach them .. avec sa , anyen pap kenbe yo ! Le seul probleme se ke se pa kounyaa KREYOL LA ap travay du, se pa kounyaa KREYOL LA ap fè efo , se pa kounyaa KREYOL LA pral fè bal nan tout kwen Haiti, se pa kounyaa KREYOL LA ap fè bel bal a letranje.. Msonje 1e fois yo vinn jwe en France, media antillais ak haitien isi an bouke fè louange pou performance yo but pou anpil moun sa te pase inapersu ! Cuz lespri yo te plus okupe nan plenyen "ti victime nan" e blame kreyol la pou ti krik ti krak ... Comme jodian Krezurr sot fè un an vakans et ke ouf! se pat fot KREYOL La , menm moun sa yo al nan bal KREYOL LA san aucun préjugé et , miracle ! yap vinn di jan KREYOL LA ap fè efo , jan KREYOL LA ap jwe byen ! This band has been working since day one for every praise they're getting right now and they keep on improving each and every day !

Nou fe ki note, 10/10...very nice breakdown. Mwen sonje epok sa yo leu moun rete deye computer, pa tande okin new live, pa al nan okin liv e perfomance epi se mache di Kreyol La pa gen ban deye. Te gen yon moment kote Ansyto yo te senle pa fe yon solo nan djazz la anko paske depi yo jwe yon note yo di pa gen guita nan keyol la mete Ansyto deyo...En tout cas, mwen bien kontan jou Kreyol La rive avek ou san ban Deye sou internet la....Keep on doing the same thing guys
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YA RAYI'W TANDE TI GASON(RICKY)